Breaking news regarding Scuderia Ferrari is that it will welcome a new main sponsor to its ranks as it enters into a partnership with IBM.
The partnership as a premium partner will begin in January 2025 and aims to redefine digital transformation in the context of fan experience and engagement, both on and off the track.
IBM, as one of the world’s largest technology companies, has committed to improving the trackside fan experience as a partner with Ferrari. It’s an interesting coincidence that the tech giant is coming to the Italian team just as Lewis Hamilton is starting his career in Maranello. Whether this is all aimed at the Briton is up to the individual to decide…
