F1 has announced a multi-year partnership with Nestlé, and the company's KitKat product will be the official chocolate of the Formula 1 World Championship. Under the agreement, the KitKat logo will appear on Formula 1 tracks, and fans will be able to count on consumer campaigns, raffles and special Nestlé fan zones at some races.
The agreement will officially go into effect in 2025, and will develop dynamically from the following year. The plan is to promote the new collaboration with joyful, light-hearted content, but details on this have not yet been disclosed.
“We are delighted to have such a world-renowned brand partner with us. Everyone loves them and we look forward to the fantastic experiences they will offer our fans at the track and in our sport,” said Emily Prazer, F1’s Chief Commercial Officer.
Bernard Meunier, Nestlé's Marketing and Sales Director, also welcomes the new partner and looks forward to working together:
"Formula 1 is a global sport, rapidly growing, with a diverse fan base, including a young audience. With its global presence and busy schedule, F1 provides the perfect platform to remind everyone: take a break from KitKat," came the surprising introduction.
